Agriculture has changed dramatically in the past few decades. Multinational corporations dominate an industry once made up primarily of small farmers, with vertical integration threatening those who remain. The majority of the food we eat is produced by a handful of companies, using technologies designed to increase efficiency, but often at significant cost to public and environmental health. Practices like industrial scale meat production and increased reliance on chemicals in crop production have drawn criticism from environmentalists and animal welfare advocates, as well as from consumers. More and more people recognize the importance of ecological farming practices and are joining the sustainable agriculture movement.
In an effort to help communicate the importance of sustainable farming, we are teaming up with GRACE Communications Foundation and Mother Jones to host an Iconathon around this important topic. The goal is to create a set of universally recognizable icons that will be used to help increase communication around food issues. Sustainable food experts from TEDx Manhattan, GRACE, and Mother Jones will work side by side with volunteers and designers from School of Visual Art‘s MFA Interaction Design, SVA|NYC program to create these icons. The final icons will be released into the public domain for use in journalism, local/sustainable food marketing, online sustainable food directories and mobile applications.
The publicly open design workshop will take place on March 2nd at the School of Visual Arts in New York. The Iconathon is free to attend, but space is limited so please RSVP.
Iconathons are organized to engage the general public in the design process and participants include both designers and non-designers. No design or art skills are necessary, all are welcome to participate.
Image by Christopher Paquette