What does your favorite local restaurant do with their food scraps? Do they simply toss the scraps in the trash or do they organically recycle them? You might not think this is important, but food waste is a major contributor to green house gases and global warming.
Because of this massive problem Noun Project teamed up with Hennepin County Environmental Services in Minneapolis, MN to host an Iconathon focused on developing badges of honor that reward local businesses for participating in recycling programs. We thought if people knew which restaurants donated their food scraps to a local food shelter, or what businesses recycled their organics by participating in local composting programs they would choose to support those businesses over others. We wanted to give participating businesses a competitive advantage to further incentivize organics recycling.
We’re happy to announce these badges are beginning to appear on storefronts of businesses throughout Minneapolis, and we hope this trend spreads nationally!
The design process for the badges started by learning about the various forms of organics recycling.
- Recycling – separating products that can be re-used
- Food to Human – donating unused food to local food shelters
- Food to Farm – donating food scraps to local farmers to use as animal feed
- Composting – mixing food scraps with soil to create organic fertilizer
Once the various forms of recycling were identified we then started to investigate different shapes for the badges and how these shapes could work together as a set. This was critically important because many businesses would be displaying a combination of the 4 badges. We experimented with many shapes, but in the end we decided on using a simple square because of its modular properties. We then used the golden rectangle to divide the square into the graphic and text sections.
With the basic shape of the badges determined, we then focused on how to graphically communicate each one of the forms of recycling. We wanted the designs to be understood in a blink of an eye so we made the graphics simple, bold, and playful.
For the recycling badge, we leveraged the existing learned association between chasing arrows and the notion of recycling to create a dynamic energetic composition.
The composting badge uses a gently curving horizontal line to represent the soil line. Underneath the soil we included simple versions of a carrot, apple and a fish.
The food to human badge shows an outstretched hand receiving an apple. We thought showing an open hand was a great way to communicate generosity, giving, and service.
The food to farm badge shows a simplified pig eagerly staring at an apple. We chose a pig because the majority of recycled food is fed to hogs.
Finally, you can see we included the logo of Hennepin County in the upper left corner of the design. This instantly gives the badge credibility and shows the county is involved in the verification process. When these badges scale to other municipalities their logo can be inserted in this corner.
It is our hope these badges can become a catalyst that accelerates the adoption of organics recycling not only in Minneapolis but in cities all across the world. Thanks to all the participants of the Iconathon, Hennepin County Environmental Services, University of Minnesota and Public Interest Design for making this a reality.